The importance of using artificial intelligence for businesses

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Since today, organizations seek to modernize and optimize their processes, machine learning is a powerful tool to guide the processes and automation of the organization. Unlike basic automation based on fixed principles (which is usually for standard and predictable processes). Machine learning can manage more complex processes and learn over time, resulting in increased accuracy and efficiency (they increase the efficiency of the organization’s process by 30% or more and at the same time increase the income by 5 They increase up to 10 percent.). Machine learning by understanding the behavior and performance of data in the network can help solve complex problems and simplify data analysis. In fact, machine learning has the ability to solve multivariate problems.


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To reduce complexity, the most advanced organizations use a 3D approach to operationalize machine learning in processes.

The first dimension of machine learning:

Since processes often span multiple business units. Companies instead want machine learning
(machine learning)apply to a part of a process, they can apply it to the whole process. This approach applies to the synergy between elements in several stages, such as types of inputs, controls, processing, and documentation.

The second dimension of machine learning:

Assessment of capability and development methods
Business automation can increase employee productivity and business development, guarantee service delivery and availability 24×7/365 days, and maximize performance.


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The third dimension of machine learning:

Machine learning makes the nature of data useful.
Even if a company has high-quality data, it may not be able to use that data to train a machine learning model.
(machine learning), which requires three distinct and consecutive environments for the successful establishment of machine learning. A developer environment, where systems are built and easily modified. A test environment, where users can test the performance of the system but cannot change it. and the execution environment that is made available to end users.

Applications of machine learning for managers:

Find areas to maximize efficiency

Businesses can use machine learning to extract their critical information, which maximizes efficiency. It also improves business performance and increases its scalability at the international level.

Machine learning reduces the cost of prediction

Forecasting is at the root of all business decisions. Machine learning helps entrepreneurs and business owners to change their business models based on predictions. and have an accurate assessment of fixed and variable costs. This predictive modeling by means of machine learning can answer the question “what will happen in the future” and “what is the best thing that can happen”.


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Machine learning plays an effective role in your decision making

According to Mackenzie reports, the best application of machine learning in business is the ability to make quick decisions. 50% of the companies that use the tool have reached their goals. Because they can make decisions very quickly and accurately and have full insight and knowledge ahead.

Automate routine and repetitive tasks

Machine learning can automate routine and repetitive IT tasks such as security monitoring, auditing, data discovery, classification and reporting, so the team can focus on more strategic activities.


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Create effective insights

Entrepreneurs and business owners can use machine learning to process customer data more efficiently. And it gives managers the opportunity to see what kind of users are more likely to become customers, how customers behave. A more accurate prediction of products and services related to their needs will help you to increase the revenue obtained from each customer. Managers can also use it to predict that the market is changing and to identify potential key partners to strengthen their position or to identify new competitors and threats. Machine learning algorithms can not only predict customers who are likely to churn in the near future, but can also explain the factors that lead to customer churn and check its impact.


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