Just as the eyes are the windows to the soul, so business intelligence is the window into an organization’s excellence that reveals efficiencies, operational efficiencies, and untapped opportunities. Business Intelligence, abbreviated as BI, is a set of technologies and processes that allow people at all levels of the organization to access and analyze and ultimately make accurate decisions.
Without people who can interpret and apply the information, business intelligence will not be useful. For this reason, business intelligence is less dependent on technology and more influenced by innovation and culture, and that people consider it as an important asset.
The purpose of business intelligence is to facilitate decision-making and decision-making based on organizational facts. With the competitiveness of economy and business, the issue of “giving meaning to organizational data” and facilitating the “decision-making” process has become the center of attention of IT experts and management science experts. Business intelligence or competitive intelligence can create value only when it is used correctly by people. In the last few years, the implementation of intelligent systems has become popular in our country, but the problem that can be seen in the successful implementation and continuation of the above projects is the lack of common literature among people and the lack of using the appropriate methodology in the implementation.
Defining the concept of business intelligence in organizations
Business intelligence refers to an organization’s ability to collect, maintain and organize data. This capability leads to the production of a large amount of information that leads to the production of new opportunities. In other words, business intelligence should include both business goals and practical applications.
Business intelligence is the process of converting raw data into business and management information that helps the organization’s decision makers to make faster and better decisions and act on the basis of correct information. All organizations are organized through decision-making at different management levels, and decision-making is often interpreted as turning information into action, and information is a logical basis for the decision-making process.
Information is the main source of decision-making and is of such strategic importance that it is considered synonymous with power.
Business intelligence has been proposed not as a tool and a product or even a system, but as a new approach in organizational architecture based on speed in analyzing information in order to make accurate decisions in the least possible time.