Business Intelligence

هوش کسب و کار,ابزارهای هوش کسب و کار,مقالات هوش کسب و کار,هوش کسب و کار چیست

Establishment of business intelligence

Today, it can be confidently claimed that the use of Business Intelligence solutions can increase the competitiveness of an organization and differentiate it from other organizations. This solution allows organizations to take advantage of competitive advantages by using available information.

Business Intelligence  which is abbreviated as BI, refers to the process of converting raw data into management business information that helps managers of organizations to make faster and better decisions and to show correct and measured performance based on correct information. . With the help of business intelligence, information exploration and analysis can be simplified.

Huge amount of data, common problems

Many companies, even medium-sized companies, usually deal with a large amount of data on a daily basis, which seems simple in the database and its management, but when we pay attention to the fact that, for example, the system of paying employees’ wages and the system of receiving Each customer’s order is a database in itself, then we can understand the difficulty to some extent.

These databases are usually intertwined with various transactions, including receiving orders from customers and performing some financial operations. Databases, as useful and necessary as they are, were not created to communicate with each other or for users to analyze their information in unconventional ways. Even providing a simple summary of a mountain of information is something that databases cannot do. This is where business intelligence comes into play.

Business objectives of using business intelligence

There is a lot to say about business intelligence, but if we want to state some advantages of organizational use of business intelligence, we can list the following points:

1- The ability to view information from various sources using a simple interface, such as viewing sales information related to organizational costs.

2- The ability to see a summary of data scattered in different parts of the organization, such as salaries paid to employees, sales of the entire company for a certain period of time, and the like.

3- The ability to view information based on time, such as comparing information from yesterday, last month and the last quarter of the last five years with the aim of observing the changes that the organization has seen over time.

4- The ability to provide answers to the question what if… based on historical information. For example, by using the business intelligence system, the answer to this question becomes somewhat clear for the managers that if the company’s sales increase by ten percent in a certain period, what will the necessary expenses such as buying new equipment and paying the salaries of newly hired experts be? The amount increases.

5- One of the reasons for the high popularity of business intelligence in the past few years is that experts see business intelligence as an incremental investment in the field of information technology. In fact, business intelligence has the great advantage that, firstly, it does not interfere with the organization’s production systems and methods, and secondly, the risk of using it is small. In other words, business intelligence is not cumbersome, it is not necessary for managers to deal with business intelligence systems as the first thing every morning when they enter their office.

6- Another important advantage of using business intelligence is that a business intelligence strategy (provided that it has a good design and implementation) can quickly increase the amount of return on investment. In the importance of this issue, it is enough that it is the return of investment of information technology in organizations.

Some think that business intelligence is only useful for large companies, and these companies need business intelligence because of the high volume of financial transactions, the large number of customers, agents, marketers, and the like, and small or medium-sized businesses cannot. use business intelligence or do not need to use this strategy at all.

Some believe that the implementation of business intelligence systems In large companies, on the one hand, it takes a few months, and on the other hand, it imposes a lot of money on financial resources, and the same is true for small companies, and accordingly, it is better to use business intelligence in small companies. draw a line

The falsehood of this opinion is obvious. In fact, there is no reason to deprive small and medium-sized companies of the many benefits of business intelligence by sticking to these strange estimates, but the opposite seems to be true. That is, smaller companies can implement and implement business intelligence systems in all different departments of their organization at a lower cost and in an easier way and benefit from its many benefits.

In a corner of your mind, keep this in mind that many of the current business intelligence solutions are actually the same smart, tested and stable methods that were republished and offered under the name of business intelligence in the not-so-distant past.